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Gemalto Presents New Offering that Mobilizes Consumer Personal Shopping Experience at CARTES 2013

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

On a side booth dedicated to retail, visitors experienced Gemalto’s comprehensive offering that supports the various stakeholders in the payment market in developing a closer relationship with smart shoppers, bringing them security and convenience throughout the entire purchasing journey.

With Gemalto’s Personal Smart Shopper solution based on NFC technology, frustrating searches of supermarket shelves and long queues to pay are replaced by personalized shopping guides, customized offers, and instant contactless checkouts that credit loyalty points, rewards and coupons direct to users’ mobile device.

Gemalto’s Mobile Wallet is a multi-channel solution for both in-store and remote payments that can be personalized in one tap to consumer shopping and payment habits. This new wallet comes as the combination of all relevant and contextualized shopping services (loyalty, coupons, payment) that are dynamically aggregated when checking-in at the shop entrance.

Visitors also saw how to turn any phone into an NFC-ready device, with a sticker attached to it or with a MicroSD card inside, as well as innovative payment means that ease the life of the smart shopper.

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